Abstract. − The Islamic missionary movements Tablīghī Jamā‘at, Da‘wat-e Islāmī, and Sunnī Da‘wat-e Islāmī share, in varying degrees, a Sufi background, and preach a peaceful Islam. At the same time terrorists involved in the bombings in Europe since 2004 regularly visited mosques associated with these movements, especially the Tablīghī Jamā‘at. The “Islamic project” of the three movements is the “Sunnaization” – that is, the reshaping and reconstruction – of the daily routine and the individual markers of identity based on the examples of the Prophet and the Salaf (the pious ancestors) as portrayed in the Hadith literature. This so-called “apolitical” Sunnaization can be understood as the privatization or individualization of political re-Islamization. [South Asia, Pakistan, reform, pilgrimage, Islamic mission, lay preacher]