The article aims at presenting a brief ethnography of Pakistan’s electronic media as a cultural text of everyday life. It is in the sphere of entertainment that the challenges and complications engendered by the media in the ordinary life of Pakistanis are most readily perceived and explored. Pakistan is a nation of Muslims – both in conception, and demographically. How Muslim, then, are the media? This question will be addressed through a consideration of the programmes (dramas and advertisements), and through the responses to these programmes voiced by the inhabitants of Muslim Town.
[Pakistan, Islam, Television, Entertainment, Extremism]